Website Design
We build great websites
An online presence is an essential tool for every organization. The internet has changed the way people shop, volunteer, donate and connect. We build modern websites that engage users with your business or organization’s needs in mind.
We build websites utilizing responsive design technology that allows your website’s visitors to thoroughly research what you offer in a secure online space, regardless of their viewing device.
CMS-Focused Development
Our approach to building websites using a content management system (CMS) framework allows you and your employees to manage and update website content with ease. We also offer website update services as an ongoing or as-needed project.
Our website services include but are not limited to
- Concept, Graphic Design, Custom Development
- Custom Programming, Plugins and API Integration
- Copywriting and Editing
- Static or Ecommerce Designs
- Search Engine Optimization (SEO)
- Email Marketing and List Management
- Blog Content Curation and Creation
- Website & Email Hosting
- Ongoing Support
Websites designed to engage users
Search Engine Optimization
The internet is an incredibly competitive space, and companies who take search engine optimization (SEO) seriously will have a definite advantage in generating website visitors, customers or donors. Your website needs to be easy for both users and search engine robots to understand. We focus on SEO because it helps search engine robots determine the relevance of each website page learn how it can be useful for end-users.
On-Page
On-page SEO is the first step. We make sure all of your pages are optimized using current Google best practices. We also quality check each of your site pages in order to enhance overall structure, technology, content, speed, URLs and more.
Content
Great copy drives traffic. Content is one of the most important factors for increasing your rank. Our copywriters work with our SEO team to ensure your site has top-notch quality content.
Off-Page
Off-page SEO involves improvements completed outside the framework of your site pages. We help you develop and implement an off-page strategy. This involves choosing quality links to your website, increasing your site’s authority with Google and strengthening your social reputation.
Page Speed
Finally, we optimize your website for speed. Google uses your website’s load time as a factor in ranking your site. The faster your site, the better the user experience, resulting in more authority and trust with Google.
Google follows three basic steps to generate results from web pages: crawling, indexing and serving (or ranking). Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they can have a noticeable impact on your site’s user experience and performance in organic search results.
Once Google discovers a page URL, it visits, or crawls, the page to find out what’s on it. Google renders the page and analyzes both the text and non-text content and overall visual layout to decide where it should appear in their search results. The better that Google can understand your site, the better we can match it to people looking for your content.
After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many, many (almost too many to count!) computers.
When a user types a query, such as plumbers near me, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user’s location, language and device (desktop or phone). For example, searching for “bicycle repair shops” would show different answers to a user in Branson than it would to a user in Nixa. Google doesn’t accept payment to rank pages higher, and ranking is done programmatically.
Off-site SEO is part of brand management. We ensure your Google and Bing business listings, your business descriptions on social media platforms and other sites like the BBB, YP, YELP, local chambers of commerce and others are all consistent and up-to-date. This process helps people find your site and improve brand trust.