It’s Spring 2021 in the Ozarks—flowers are blooming, business is great, thankfully, masks are a thing of the past and I finally carved out time to think about a new website. For an advertising and marketing person, trying to decide how to create a website for your own business can be difficult. It’s a lot easier to know what to …
The Power of Content
Do not underestimate the power of good content to engage customers. Stripped of photos and graphics, your business website, social media channels or services brochure is actually built on a foundation of words (content). Remember, you’re telling a story. If your story is weak, your customers will know it. Provide value by providing credible information in an easy-to-understand and engaging …