The Power of Content

Do not underestimate the power of good content to engage customers. Stripped of photos and graphics, your business website, social media channels or services brochure is actually built on a foundation of words (content). Remember, you’re telling a story. If your story is weak, your customers will know it. Provide value by providing credible information in an easy-to-understand and engaging …

Ten Reasons to Publish a Company Press Release

Make no mistake–self-promotion is good, especially when you’re successful in your business and a value to your clients or customers. In addition, self-promotion can be used to garner more business, create more opportunities for success and boost your ranking in organic search results on Google and Bing. One of the easiest ways to promote your business and talk about your …